Targeting Advertising is when ads are strategically placed in front of users based on an action said user has taken.

Search Retargeting – User has searched online for a complimentary or competing product.

Keyword Contextual – Users are targeted based on keywords in the content they are consuming. (i.e. Advertising for an accountant on the tax section of a financial website)

Category Contextual – User was on a site that would interest your client ( i.e. advertising for sunscreen on a travel website).

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Geo – Targeting – User has visited a physical location where your clients might be.

Dynamic Ads - A custom ad is created and served to a user based on the keywords they searched and contextual content they read. The ad is auto populated from the a car dealers site and will include make, model and price.

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